How I Helped a Nonprofit With 50+ Programs Tell One Story
Portfolio project: Designing and facilitating a strategic messaging workshop for supervisory staff
53 ideas generated
78% supervisor attendance
3 breakout sessions
Ask ten people at a large organization what it does, and you will often get ten different answers. For a human services nonprofit with more than 50 programs across multiple regions, that gap was more than an inconvenience. It put the agency's credibility at risk with funders, partners, and the communities it serves. This is how I designed a workshop that gave supervisors a shared story, a common vocabulary, and a pitch they could adapt for any audience.
The Challenge
My client, a human services nonprofit, offers more than 50 programs across multiple regions. Staff struggled to describe the agency's breadth succinctly and couldn't consistently articulate the mission. Without a unified narrative, organizational credibility was at risk, along with the potential to confuse funders, partners, and community members.
What I Did
I designed and facilitated a strategic messaging workshop for all supervisory staff, with three goals: build shared understanding of why aligned messaging matters, give staff a vocabulary for their brand story, and equip them to adapt that narrative for different audiences.
I created a resource toolkit with the agency's mission statement and service model graphic, sample talking points, and two fill-in-the-blank templates. Three structured breakouts gave teams space to collaborate and draft their personalized pitches.
The Impact
Participants reported immediate value, naming clarity, accessibility, and practical application as standout outcomes. Post-workshop evaluations are ongoing to measure field effectiveness.
CompetEncies Applied
Strategic Communications & Brand Messaging
Instructional & Learning Design
Change Management
“This was practical and you made it easy to understand.”
Workshop attendees engaged in hands-on activities, applying new skills in real time.
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