skills
- Alex Cronin, Senior Manager of Marketing Operations at C2FO
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work experience
Marketing & Communications Manager, and Board of Directors Liaison | SGA Youth & Family Services | 2017-Present
Manage all aspects of marketing and communications including strategic planning, website, public relations, email marketing, social media, advertising, and events. Led the charge in successfully pitching the idea of a customer experience program to senior leadership and creating a strategic plan.
Independent Marketing & PR Consultant | 2014-2019
Collaborated with various clients to develop and implement marketing plans, created content for social media marketing and blogs, and audited social media presences and websites to make recommendations for improving UX (user experience), SEO (search engine optimization), and solidify consistency across platforms. Clients include McDonald's, ComEd, Navy Pier, Simple Mills, 18 Coffees, Mado, Mantou Noodle Bar, Churrasco Brazil, Billy's Roadhouse, the International Pageant system, Instant E-Training, and the Digital Marketing Group.
Global and U.S. Community Manager | McDonald's | 2015-2017
Served on new hub command center tour committee; gave tours to internal and external groups up to 50 individuals; reported trending news stories to senior leadership daily. Engaged with customers around the world on Facebook, Twitter, and LinkedIn.
Director of Public Relations | Vapor4Life | 2011-2014
Positioned Vapor4Life products as a better alternative to smoking tobacco cigarettes by forming social media strategy, and creating content citing e-cigarette advocates from health care field; helped build online community from 100 fans to 20k+; formed council of electronic cigarette suppliers to alter public opinion, and educate/advocate against policy banning e-cigarettes in the city of Chicago. Managed all aspects of social media, influencer campaigns, blog, website forum, public relations, and event planning.
Account Executive | Blanco and Peace Public Relations | 2008-2009
Developed relationships with national and local media to pitch various clients resulting in 225+ editorials in TV, radio, blogs, newspapers, and magazines. Clients featured in three-page piece in the Restaurants & Institutions Magazine and the WGN Morning News.
Manage all aspects of marketing and communications including strategic planning, website, public relations, email marketing, social media, advertising, and events. Led the charge in successfully pitching the idea of a customer experience program to senior leadership and creating a strategic plan.
Independent Marketing & PR Consultant | 2014-2019
Collaborated with various clients to develop and implement marketing plans, created content for social media marketing and blogs, and audited social media presences and websites to make recommendations for improving UX (user experience), SEO (search engine optimization), and solidify consistency across platforms. Clients include McDonald's, ComEd, Navy Pier, Simple Mills, 18 Coffees, Mado, Mantou Noodle Bar, Churrasco Brazil, Billy's Roadhouse, the International Pageant system, Instant E-Training, and the Digital Marketing Group.
Global and U.S. Community Manager | McDonald's | 2015-2017
Served on new hub command center tour committee; gave tours to internal and external groups up to 50 individuals; reported trending news stories to senior leadership daily. Engaged with customers around the world on Facebook, Twitter, and LinkedIn.
Director of Public Relations | Vapor4Life | 2011-2014
Positioned Vapor4Life products as a better alternative to smoking tobacco cigarettes by forming social media strategy, and creating content citing e-cigarette advocates from health care field; helped build online community from 100 fans to 20k+; formed council of electronic cigarette suppliers to alter public opinion, and educate/advocate against policy banning e-cigarettes in the city of Chicago. Managed all aspects of social media, influencer campaigns, blog, website forum, public relations, and event planning.
Account Executive | Blanco and Peace Public Relations | 2008-2009
Developed relationships with national and local media to pitch various clients resulting in 225+ editorials in TV, radio, blogs, newspapers, and magazines. Clients featured in three-page piece in the Restaurants & Institutions Magazine and the WGN Morning News.
volunteer experience
Toastmaster | Loop Trustmasters Club | March 2022-Present
While developing my communication and leadership skills in this highly esteemed club, I've served in various roles including Speaker, Speech Evaluator, Table Topic Master, Timekeeper, and Ah Counter. I help provide a supportive and positive learning experience resulting in greater self-confidence and personal growth for all club members.
Executive Board Member | Social Media Club Chicago | 2013-2015
Helped organize/promote 30+ events by securing sponsorships, event venues, speakers and coordinating volunteers; served as Social Media Community Manager for SMCC’s Twitter, Facebook, LinkedIn and YouTube pages.
While developing my communication and leadership skills in this highly esteemed club, I've served in various roles including Speaker, Speech Evaluator, Table Topic Master, Timekeeper, and Ah Counter. I help provide a supportive and positive learning experience resulting in greater self-confidence and personal growth for all club members.
Executive Board Member | Social Media Club Chicago | 2013-2015
Helped organize/promote 30+ events by securing sponsorships, event venues, speakers and coordinating volunteers; served as Social Media Community Manager for SMCC’s Twitter, Facebook, LinkedIn and YouTube pages.
software & tools
Over the course of my 15+ career, I've mastered a variety of software and tools. Learning comes naturally to me and I'm able to train colleagues to ensure my team is adept.
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customer relationship management
email platforms
social media management & platforms
project management
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public relations
video
webinar services
website affiliate programs
website management & services
misc.
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education
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